What is a Braze naming convention?

A Braze naming convention is a structured pattern (e.g. channel_program_stage_audience_date) applied to every Braze asset: Canvases, campaigns, segments, and Content Blocks, so teams can search, filter, and report on them consistently.

Yes. Orbit Namer is 100% free, no sign-up required, no usage limits. It runs entirely in your browser.

Can I use a custom naming convention?

Yes. Every dimension supports a Custom… option so you can use values that aren't in the default dropdowns.

What are Braze tags and how are they used?

Braze tags are labels applied to assets for grouping, filtering, and reporting. Orbit Namer recommends tags based on your selections so your assets are discoverable in the Braze UI.

Does this work for ESPs other than Braze?

The convention structure is Braze-inspired but works well for any CRM or ESP. The tag recommendations are Braze-specific.

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Orbit Namer

Name: Orbit
Availability: InStock
Author: Justin Williames

Generate consistent naming conventions for any Braze asset.

This tool is part of Orbit. A free Claude Desktop extension with 50+ lifecycle marketing skills. Pay what you think it's worth once it saves you a day.

Get Orbit Pay what it's worth

Dimensions

Asset Type

Channel

Program

Audience

Country

Language

Version

Step / Day

Variant

Deployment Date

Output

Select dimensions to build your name.Select dimensions to build your name.

About the Orbit Namer

Orbit Namer is a free Braze naming convention generator that helps lifecycle and CRM marketers produce consistent, structured names for every Braze asset: Canvases, campaigns, segments, Content Blocks, templates, and more. A good naming convention turns a chaotic Braze instance into a searchable, reportable, team-friendly system. This tool removes the guesswork.

How to use

Pick a channel (email, push, SMS, in-app, Canvas, etc.).
Select the program type, stage, and audience dimensions.
Add free-text values where nothing in the dropdowns fits (custom option supported on every dimension).
Copy the generated name into Braze. Copy the recommended tags to the tag field.

Common use cases

Standardising naming across a new Braze instance
Cleaning up legacy assets after a Braze audit
Onboarding new team members to a consistent convention
Preparing for a Braze migration or reorganisation

Who it's for

Lifecycle marketers, CRM managers, and marketing operations teams using Braze, especially at companies where multiple people build campaigns and consistency has slipped.

Frequently asked questions

What is a Braze naming convention?: A Braze naming convention is a structured pattern (e.g. channel_program_stage_audience_date) applied to every Braze asset: Canvases, campaigns, segments, and Content Blocks, so teams can search, filter, and report on them consistently.
Is Orbit Namer free?: Yes. Orbit Namer is 100% free, no sign-up required, no usage limits. It runs entirely in your browser.
Can I use a custom naming convention?: Yes. Every dimension supports a Custom… option so you can use values that aren't in the default dropdowns.
What are Braze tags and how are they used?: Braze tags are labels applied to assets for grouping, filtering, and reporting. Orbit Namer recommends tags based on your selections so your assets are discoverable in the Braze UI.
Does this work for ESPs other than Braze?: The convention structure is Braze-inspired but works well for any CRM or ESP. The tag recommendations are Braze-specific.

Related Orbit tools

Built into Orbit for Claude

Love the Namer? It lives natively inside Orbit for Claude.

Inside Orbit, Claude applies this convention automatically on every Canvas, campaign, segment, and Content Block it builds in Braze. No copy-paste. No inconsistency. One source of truth across your whole team.

Get Orbit Pay what it's worth