Everything about Orbit, answered.

Orbit is a free Claude Desktop extension that turns Claude into a lifecycle marketing operating system. It bundles 50+ specialist lifecycle marketing skills and 40+ MCP tools, including native Braze integration. Marketers use it to design lifecycle programs, plan messages across channels, build production-ready emails, and operate their Braze workspace directly from Claude.

Orbit is built by Justin Williames, a lifecycle marketer with 10+ years of CRM experience at companies including Linktree, Depop, Trainline, and Deliveroo. It is built by one person from real lifecycle work, not by a team guessing what marketers need.

Lifecycle marketers, CRM managers, retention teams, and marketing operations teams. It is especially useful for Braze users, but the non-Braze skills (message planning, email production, lifecycle diagrams, brand kits) work with any CRM or ESP.

Orbit skills are structured methodologies, not string templates. Each skill gives Claude a step-by-step framework for a specific lifecycle discipline: discovery, segmentation, deliverability, experiment design, and more. Tools let Claude take action, such as building email HTML, reading Braze data, generating lifecycle diagrams, and exporting documentation. Together, skills and tools turn Claude into a lifecycle team rather than a chatbot.

Orbit is free to install. No account, no paywall, no usage limits. If it saves you a day of work or replaces a launch, you are invited to pay what it is worth to you. Support is value-based, not charity. It keeps Orbit free and compounding.

Because a tool that helps lifecycle marketers ship faster should not be gated behind a login or a demo call. Free install removes friction. Value-based support from users who find it useful keeps development going without turning Orbit into a SaaS product.

Visit the Support page. You can contribute any amount. Everything goes back into shipping new skills, deeper Braze integration, and new web apps.

Model Context Protocol (MCP) is an open standard created by Anthropic that lets Claude use external tools and data sources. Think of it as a plugin system, but instead of simple add-ons, MCP extensions can give Claude entirely new capabilities.

Orbit adds two things. Skills teach Claude how to think about lifecycle marketing problems (segmentation, retention, experiment design, deliverability, and more). Tools let Claude take action (generate email HTML, read Braze data, create lifecycle diagrams, export documentation, validate markup). Skills and tools work together inside any Claude conversation.

Orbit runs inside Claude Desktop on macOS, Windows, and Linux. Install by double-clicking the .mcpb file and restart Claude Desktop.

No. Orbit is designed for marketers. You ask Claude questions in plain English. Orbit's skills and tools activate automatically based on what you are trying to do.

Yes. Orbit has native Braze integration. Connect your API key and Claude can audit your workspace, read Canvases and campaigns, pull performance data over any time range, validate events and attributes, sync templates and Content Blocks, and analyse segments. Orbit reads your actual Braze data before it builds or recommends anything.

Instance audit (naming issues, stale content, duplicates), Canvas reader (import a Canvas as an editable program), performance data (campaigns, Canvases, segments over any date range), data validation (check events and attributes exist), template sync (publish templates and Content Blocks with version tracking), and segment analysis (sizes, growth, tracking config).

Your API key is stored locally on your machine, used by Claude Desktop to make requests on your behalf. Orbit does not transmit your key to any third-party service. See the Privacy page for specifics.

The non-Braze skills (strategy, message planning, email production, brand enforcement, lifecycle diagrams) work with any CRM or ESP. The Braze-specific tools require a Braze API key. Support for Iterable, HubSpot, and other platforms is on the roadmap.

Seven browser-based tools available at yourorbit.team/apps with no sign-up: Orbit Namer (Braze naming convention generator), Email Size Checker (Gmail clipping audit), Braze Liquid Syntax Generator, Push Notification Preview (iOS/Android/Web), Statistical Significance Calculator (A/B/n z-test), IP Warm-Up Planner, and Percentage Change Calculator. Each is a small taste of a capability fully integrated inside Orbit for Claude.

The web apps are standalone versions of capabilities that are fully integrated inside Orbit. For example, the web-app Namer generates a single name. Inside Orbit for Claude, the same convention is applied automatically on every asset Claude builds across your whole Braze instance.

No. The web apps run entirely in your browser. Inputs and outputs never leave your device. No account, no login, no analytics beyond basic page views.

Download the .mcpb file from yourorbit.team/download. Double-click the file and Claude Desktop installs the extension automatically. Restart Claude Desktop. The extension will be available immediately. Optional: add your Braze API key in the extension settings for Braze integration.

.mcpb stands for MCP Bundle. It is the package format Claude Desktop uses for MCP extensions. You install it by double-clicking, the same way you install a browser extension.

Remove the Orbit extension from Claude Desktop's extension settings. No system-wide cleanup is required.

Orbit runs locally inside Claude Desktop. The only external requests are (a) to your Braze workspace if you connect your API key, and (b) to Claude itself when you chat. No Orbit-operated servers see your prompts or data.

No. Orbit replaces the repetitive work that slows lifecycle marketers down: building emails, writing Liquid, looking up Braze docs, generating diagrams, drafting briefs, running significance tests. The strategic judgement stays with you. Orbit is the team that helps you scale, not the marketer itself.

Orbit is lifecycle-specific. It will not help with generic prompt writing, content marketing, SEO, social media strategy, or paid acquisition. It is also not a replacement for your ESP. It works alongside Braze, not instead of it.

Orbit drafts campaigns, message plans, email HTML, and lifecycle programs based on the context you provide. You review, edit, and ship. The workflow is human-in-the-loop by design: Orbit accelerates, you approve.

Restart Claude Desktop. If it is still missing, open Settings, Extensions, and confirm Orbit is enabled. If the file did not install cleanly, re-download the .mcpb and double-click again.

Check that your API key has the right endpoints enabled (campaigns.list, canvas.list, users.export.id, etc.) and that the rest endpoint matches your Braze instance's region (e.g. rest.iad-01.braze.com). Orbit will surface the specific error from Braze in the chat.

Visit the Contact page. Include what you were trying to do, what you expected, and what happened instead. Screenshots help. Bug reports drive Orbit's roadmap.