Courses
Lifecycle marketing, taught properly.
9 curated paths, grouped by experience level. Each ends with a short quiz to lock in the ideas. Pick the one that matches where you are — or jump straight to a topic.
3 courses
Lifecycle Marketing Fundamentals
The core loop — why lifecycle exists, how audiences work, and what your first program looks like.
7 guides · 68 min · 5 quiz Qs
Starting your first lifecycle program
You've got a list and a brief. Here's how to ship your first real program — welcome, cadence, and the transactional layer that quietly does most of the work.
5 guides · 43 min · 5 quiz Qs
Email craft that converts
Subject lines, preheaders, copy structure, personalisation — the small decisions that compound into opens, clicks, and conversions.
6 guides · 45 min · 5 quiz Qs
3 courses
Building Lifecycle Programs That Work
The canonical flows — onboarding, abandoned cart, win-back, post-purchase — and how to measure them honestly.
8 guides · 75 min · 5 quiz Qs
Ecommerce lifecycle
The programs that move ecommerce revenue — cart recovery, browse abandonment, post-purchase cross-sell, replenishment, reviews, shipping thresholds.
6 guides · 45 min · 5 quiz Qs
SaaS lifecycle: trial → paid → retained
Lifecycle for subscription products. Activation, trial conversion, churn saves, and win-back — the four programs SaaS teams actually need.
6 guides · 50 min · 5 quiz Qs
3 courses
Deliverability & Optimisation Craft
The infrastructure and measurement that decides whether any of the work above reaches a human.
8 guides · 78 min · 5 quiz Qs
Winning the inbox: practical deliverability
The deliverability work that decides whether any of your lifecycle effort reaches a human. List hygiene, bounces, complaints, MPP, Gmail quirks.
7 guides · 60 min · 5 quiz Qs
Advanced experimentation
Causal measurement, incrementality tests, holdout design, attribution, price testing, cohort analysis. The measurement work that pays for itself.
6 guides · 54 min · 5 quiz Qs
Want this inside Claude?
The methodology behind these courses, running in your Claude sessions.
Orbit turns every guide in these courses into an executable skill inside Claude Desktop. 54 lifecycle skills, 55 MCP tools, native Braze integration.