Production
Lifecycle Copy Framework
A structured protocol for writing and evaluating customer-facing lifecycle copy across email, push, SMS, and in-app — grounded in user psychology and deliverability reality.
When Claude uses this skill
Writing, reviewing, or improving lifecycle copy. Also when personalisation logic needs designing, tone of voice needs defining, or existing copy is underperforming.
What the skill produces
Production-ready copy with rationale: subject lines, preheaders, body, CTAs, and per-channel variants. Plus the framework so it's repeatable.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
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