Skills library
54 specialist skills for lifecycle marketing.
Orbit ships with 54 structured methodologies — not prompts, frameworks. Each skill is a step-by-step protocol for a specific discipline: segmentation, deliverability, win-back, experiment design, Braze implementation, and more. They run inside Claude Desktop via the Orbit MCP extension.
How skills work inside Claude
When you install the Orbit MCP extension and ask Claude a lifecycle marketing question, Claude routes the request to the matching skill automatically. The skill loads its full protocol — triggers, questions to ask, frameworks, output format — and Claude applies it. You don't pick the skill; Orbit picks it for you.
Get Orbit freeStrategy & planning
Designing, auditing, and sequencing lifecycle programs from first principles.
Lifecycle Program Design
Architect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
Lifecycle Audit
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
Lifecycle Program Brief
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
Project Kickoff
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.
Discovery Sprint
A structured five-step protocol for validating problems and solutions before committing engineering resources.
Segmentation Strategy
A structured protocol for designing and maintaining audience segmentation that is precise, actionable, and grounded in real user behaviour.
Retention Economics
Turn user metrics into revenue implications, investment justifications, and growth models. LTV, payback, churn impact, and ROI modeling for lifecycle.
Strategic Stress-Test
A repeatable protocol for pressure-testing any strategy, business case, or plan before it gets momentum.
Martech Stack Audit
A systematic protocol for evaluating a marketing technology stack: data flow, integration health, redundancy, gaps, and vendor fit.
Attribution Audit
A systematic protocol for auditing and rebuilding a marketing attribution model — starting with the definitional alignment most teams skip.
Customer Journey Mapping
A structured protocol for documenting the full customer experience across channels, touchpoints, and emotional states — before designing lifecycle interventions.
Onboarding Design
A dedicated protocol for designing onboarding programs that reliably move new users from signup to activated — covering aha moment, architecture, in-product and email coordination.
Lifecycle Reporting Framework
A structured protocol for designing a lifecycle metrics system — from raw event data to executive dashboard — that drives decisions rather than generating reports nobody reads.
CRM Data Model Design
A protocol for designing and auditing the customer data architecture that underpins all lifecycle, segmentation, and automation work.
Channel & deliverability
The channels lifecycle programs ride on, the rules that govern them, and the programs that cross them.
Deliverability Management
A standalone protocol for building, protecting, and recovering email sender reputation across domains, IPs, and list health.
Multi-Channel Orchestration
A protocol for coordinated, contextually appropriate communication across email, push, SMS, in-app, and other channels — with channel selection logic, frequency governance, and adaptive sequencing.
SMS Playbook
A dedicated protocol for designing SMS programs that are legally compliant, operationally sound, and high-performing.
Win-Back Playbook
A dedicated protocol for designing, building, and optimising re-engagement programs for lapsed, dormant, and churned users.
Experiment Design
A protocol for designing statistically sound experiments that produce decisions, not noise. Sample size, guardrails, readout criteria.
Growth Marketing
A structured protocol covering paid media, organic search, app store optimisation, and answer engine optimisation — with explicit integration points into lifecycle programs.
AI Personalisation
A structured protocol for deploying AI and LLM capabilities within lifecycle programs — covering what works, what fails expensively, and how to build responsibly.
B2B Lifecycle
A protocol for designing lifecycle programs in B2B contexts — where the customer is a company, multiple stakeholders must be managed, and revenue growth comes from expansion as much as acquisition.
Production
Turning strategy into built emails, modules, and QA'd artifacts.
Email Production System
Orbit's production protocol for lifecycle emails. Converts message strategy into a structured, email-safe build system with MJML, compiled HTML, fallback text, and reusable modules.
Email Design Ingestion
Orbit's protocol for ingesting external design sources — Figma, PDFs, existing emails — before componentization or code generation.
Email Render QA
Orbit's lifecycle email QA protocol for markup, personalisation, accessibility, and send readiness.
Design to Email Componentization
Orbit's protocol for translating design inputs into reusable, email-safe component systems.
Lifecycle Copy Framework
A structured protocol for writing and evaluating customer-facing lifecycle copy across email, push, SMS, and in-app — grounded in user psychology and deliverability reality.
Content Block System
Orbit's protocol for reusable lifecycle messaging modules and Braze Content Block planning.
Template Library Management
Orbit's protocol for curating reusable lifecycle assets across templates, modules, and full program workspaces.
Smart Header Builder
Operational wrapper for Orbit's brand header generation flow — from intent to rendered header with zero friction.
Graphic Design
Operational guidance for Orbit as the visual, graphic, and design-systems expert — not a decorator, a strategic senior designer.
Pre-Launch Review
A systematic gate check for any campaign, automation, or significant change before it goes live.
Braze integration
Skills that read from and write to a real Braze workspace.
Braze Documentation Expert
Deep platform expertise for Braze — Canvas architecture, campaign configuration, segmentation, Liquid personalisation, Connected Content, deliverability.
Braze Instance Audit
Pull a complete inventory of all Canvases, campaigns, segments, content blocks, templates, events, and attributes in a Braze workspace.
Braze Canvas Designer
Map an Orbit lifecycle program to a Braze Canvas and create it via the Braze REST API — or preview the payload in dry-run mode.
Braze Canvas & Campaign Reader
Read the full structure of an existing Braze Canvas or campaign and optionally reverse-map it into an Orbit message plan for import.
Braze Content Block Audit
Inventory all Braze Content Blocks with duplicate detection, stale block identification, and optional deep content analysis.
Braze Data Model Validation
Verify that the custom events and attributes your Orbit programs depend on actually exist in the live Braze instance.
Braze Deliverability Health Check
Pull hard bounce and unsubscribe data from Braze and produce a health assessment with actionable recommendations.
Master Template Workflow
Import an existing HTML template, parse it into reusable sections, generate N content variations, and manage image assets via the Braze media library.
Braze Namer
Generate consistent, structured naming conventions for any Braze asset — deterministic name strings from configurable dimensions.
Braze Performance Dashboard
Pull time-series performance data for Canvases, campaigns, and segments from Braze — entries, conversions, open/click rates, segment growth.
Braze Segment Analysis
List and analyse all Braze segments with details, tags, size trends, and issue detection.
Braze Template Sync
Orbit's protocol for publishing reusable email components and compiled templates into Braze via the API.
Braze Test User Validation
Look up Braze user profiles by external ID or email to validate personalisation data, subscription status, and push tokens for QA.
Braze Build Packager
Orbit's handoff protocol for turning lifecycle plans and email assets into a Braze implementation bundle.
Platform experts
Deep documentation expertise for CRM and analytics platforms.
HubSpot Documentation Expert
Deep platform expertise for HubSpot — Workflow architecture, Sequence design, CRM configuration, contact management, list logic, reporting, marketing automation.
Iterable Documentation Expert
Deep platform expertise for Iterable — Workflow architecture, campaign configuration, list and segment management, Handlebars personalisation, channel delivery.
PostHog Documentation Expert
Deep platform expertise for PostHog — event tracking, funnels, retention analysis, session recordings, feature flags, experiments, cohorts, dashboards.
Operations
Documentation, research, and source rigour.
Notion Documentation Export
Orbit's protocol for turning lifecycle program artifacts into clean, import-friendly documentation bundles.
Competitive Intelligence
A systematic protocol for building actionable intelligence on competitors and market positioning — using only open sources.
Social Listening
A systematic protocol for capturing customer sentiment, extracting real user language, and identifying patterns in how target audiences describe their problems.
Source Attribution
Attribute specific claims to credible sources when the origin is identifiable and the claim is non-trivial. Minimal, footnote-style, out of the way.
Editorial
How Orbit writes, rewrites, and evaluates every piece of user-facing language.