Operations
Social Listening
A systematic protocol for capturing customer sentiment, extracting real user language, and identifying patterns in how target audiences describe their problems.
When Claude uses this skill
'What are customers saying?', 'what pain points are coming up?', 'what language do our users use?', or before writing copy to ensure it reflects real customer voice.
What the skill produces
A customer-voice report: real language patterns, pain themes, sentiment, sources, and copy-ready quotes.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
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Source Attribution
Attribute specific claims to credible sources when the origin is identifiable and the claim is non-trivial. Minimal, footnote-style, out of the way.