Channel & deliverability
Win-Back Playbook
A dedicated protocol for designing, building, and optimising re-engagement programs for lapsed, dormant, and churned users.
When Claude uses this skill
'Our churned users aren't coming back', 'design a win-back sequence', 'how do we re-engage lapsed users?', or when building programs for users who have gone inactive.
What the skill produces
A win-back program: lapse detection logic, audience tiers, sequence design by tier, sunset policy, and success criteria.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
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