Channel & deliverability
AI Personalisation
A structured protocol for deploying AI and LLM capabilities within lifecycle programs — covering what works, what fails expensively, and how to build responsibly.
When Claude uses this skill
AI-generated subject lines or body copy, predictive send-time, next-best-action models, AI recommendations, or evaluating ESP AI features (Braze Sage, Iterable AI, Klaviyo AI).
What the skill produces
An AI personalisation plan: use cases ranked by ROI, guardrails, evaluation framework, and a rollout strategy that improves with use.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
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