Channel & deliverability
B2B Lifecycle
A protocol for designing lifecycle programs in B2B contexts — where the customer is a company, multiple stakeholders must be managed, and revenue growth comes from expansion as much as acquisition.
When Claude uses this skill
Multi-stakeholder onboarding, sales/marketing handoff, account-based lifecycle, champion engagement, renewal and expansion programs.
What the skill produces
A B2B lifecycle architecture: account-level logic, stakeholder segmentation, sales/marketing coordination, and expansion sequences.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
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