Skills library
Skills library
Channel & deliverability
Reframe engagement metrics and lifecycle decisions for audiences heavily exposed to Apple Mail Privacy Protection. Explains what open-rate still measures, what to use instead, and how to stop suppressing real engaged users.
'Our opens went from 20% to 60% overnight', 'opens don't correlate with clicks anymore', 'suppress non-openers', 'send-time optimisation', or any planning where open-rate is about to drive a decision.
A metric-by-metric reframe (what still works, what's now noise) plus revised engagement tiers, suppression logic, and A/B test design that survives MPP-proxy distortion.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeA standalone protocol for building, protecting, and recovering email sender reputation across domains, IPs, and list health.
A protocol for coordinated, contextually appropriate communication across email, push, SMS, in-app, and other channels — with channel selection logic, frequency governance, and adaptive sequencing.
A dedicated protocol for designing SMS programs that are legally compliant, operationally sound, and high-performing.
A dedicated protocol for designing, building, and optimising re-engagement programs for lapsed, dormant, and churned users.