Strategy & planning
Lifecycle Audit
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
When Claude uses this skill
When you need to evaluate or review an existing lifecycle program: 'audit my flows', 'why is retention declining?', 'what's missing from our lifecycle?', or before designing new programs so you understand what exists first.
What the skill produces
A structured gap analysis with prioritised recommendations ranked by expected impact.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeRelated skills
Lifecycle Program Design
Architect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
Lifecycle Program Brief
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
Project Kickoff
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.
Discovery Sprint
A structured five-step protocol for validating problems and solutions before committing engineering resources.