Strategy & planning
Lifecycle Program Brief
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
When Claude uses this skill
Whenever a lifecycle program is being designed, specced, or documented. The single canonical format for onboarding, activation, retention, win-back, and expansion programs.
What the skill produces
A standardised program brief covering purpose, audiences, triggers, messages, channels, timing, KPIs, and success criteria.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeRelated skills
Lifecycle Program Design
Architect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
Lifecycle Audit
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
Project Kickoff
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.
Discovery Sprint
A structured five-step protocol for validating problems and solutions before committing engineering resources.