Strategy & planning
Lifecycle Program Design
Architect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
When Claude uses this skill
Building, designing, or architecting a lifecycle program from scratch, or significantly rebuilding an existing one. Use when the ask is 'design our onboarding flow', 'build a win-back program', or 'how should we structure our lifecycle?'.
What the skill produces
A complete, implementable program architecture: triggers, audiences, sequences, timing, and success criteria.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeRelated skills
Lifecycle Audit
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
Lifecycle Program Brief
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
Project Kickoff
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.
Discovery Sprint
A structured five-step protocol for validating problems and solutions before committing engineering resources.