Strategy & planning
Attribution Audit
A systematic protocol for auditing and rebuilding a marketing attribution model — starting with the definitional alignment most teams skip.
When Claude uses this skill
'We don't know what's driving revenue', 'our attribution is broken', 'how should we measure marketing ROI?', or when teams are using different numbers to describe the same thing.
What the skill produces
An attribution model spec: definitions, data sources, models (first-touch, last-touch, multi-touch, incrementality), and a measurement roadmap.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
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