Strategy & planning
Customer Journey Mapping
A structured protocol for documenting the full customer experience across channels, touchpoints, and emotional states — before designing lifecycle interventions.
When Claude uses this skill
Before any significant lifecycle program design. 'Map our customer journey', 'where are users dropping off?', 'what touchpoints do we have?'
What the skill produces
A complete journey map: stages, touchpoints, actions, emotions, friction points, and opportunity areas.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeRelated skills
Lifecycle Program Design
Architect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
Lifecycle Audit
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
Lifecycle Program Brief
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
Project Kickoff
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.