Strategy & planning
Lifecycle Reporting Framework
A structured protocol for designing a lifecycle metrics system — from raw event data to executive dashboard — that drives decisions rather than generating reports nobody reads.
When Claude uses this skill
'What should we be measuring?', 'build me a lifecycle dashboard', 'how do we report on CRM performance?', or when programs exist without a clear measurement layer.
What the skill produces
A reporting framework: metric definitions, dashboards by audience, alerting, and the narrative that stitches the numbers together.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeRelated skills
Lifecycle Program Design
Architect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
Lifecycle Audit
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
Lifecycle Program Brief
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
Project Kickoff
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.