Strategy & planning
Martech Stack Audit
A systematic protocol for evaluating a marketing technology stack: data flow, integration health, redundancy, gaps, and vendor fit.
When Claude uses this skill
Reviewing a martech stack, assessing a new tool before purchase, diagnosing data quality issues, or evaluating replacement of an existing platform.
What the skill produces
A stack assessment grounded in data flow reality rather than vendor claims, with prioritised recommendations.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
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