Strategy & planning
Retention Economics
Turn user metrics into revenue implications, investment justifications, and growth models. LTV, payback, churn impact, and ROI modeling for lifecycle.
When Claude uses this skill
Building the financial case for lifecycle work. 'Is this worth it?', budget justifications, churn-to-revenue translation, or when demonstrating that lifecycle is a revenue lever rather than a cost centre.
What the skill produces
A financial model mapping lifecycle investment to revenue outcomes — LTV, payback, cohort economics, sensitivity analysis.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeRelated skills
Lifecycle Program Design
Architect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
Lifecycle Audit
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
Lifecycle Program Brief
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
Project Kickoff
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.