Strategy & planning
Segmentation Strategy
A structured protocol for designing and maintaining audience segmentation that is precise, actionable, and grounded in real user behaviour.
When Claude uses this skill
Designing, auditing, or rebuilding audience segmentation. 'How should we segment our users?', 'our segments are too broad', 'build an RFM model', or when a program is being designed without audience architecture.
What the skill produces
A segmentation model: hierarchy, tracking strategy, rules, and how each segment maps to lifecycle programs.
Ship inside Claude
This skill runs automatically when you install Orbit.
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeRelated skills
Lifecycle Program Design
Architect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
Lifecycle Audit
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
Lifecycle Program Brief
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
Project Kickoff
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.