Skills library
Skills library
Strategy & planning
A 4-phase migration protocol for moving between ESPs without losing reputation — audit, parallel build, dual-send warm-up, cutover — with platform-specific traps for Braze, Klaviyo, HubSpot, Mailchimp.
'We're migrating from X to Y', 'moving off Mailchimp', 'cutover plan', 'dual-send', 'when can we turn off the old ESP?'. Different from martech-audit (which ESP to use) — this is the execution plan once the choice is made.
A phased migration plan with go/no-go criteria at each gate, platform-specific translation notes, and the suppression-list sync that most migrations forget.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.