Skills library
Skills library
Strategy & planning
Turn annual OKRs into a defensible 90-day lifecycle program backlog. Prioritisation framework, revenue/retention/infrastructure mix, and the one-page roadmap that survives exec review.
'Plan our Q1 CRM roadmap', 'which programs should we prioritise this quarter?', 'turn our OKRs into a lifecycle plan', 'half-year roadmap'. Different from project-kickoff (one program) and strategic-stress-test (one decision).
A ranked 5-7 program roadmap with purpose, KPI, owner, launch date, risk register, measurement plan, and an explicit not-doing list.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Get Orbit freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.